12 Apr The new TBKART website is online
Strengthened by a completely reorganized structure, the new website tbkart.it has been designed taking into account the information needs of the different types of users, (end users of racing products, dealers, companies interested in rental products, etc.) who wish to get in touch with the Italian company.
Available in two languages (Italian and English), over the coming months the portal will be developed with further translations to align with the international presence that TBKART has through the distribution and sales of its products and services in over 30 different countries. The new website represents, within TBKART, only the final act of a rational analysis and restructuring process of the communication department within the Italian manufacturer: an intense journey, started more than a year ago, when the upper management of the company decided to completely renew the way of communicating with the entire world, aimed at the end users of TBKART products, the partners and operators in the industry. The growth, evolution and expansion of TBKART that has occurred over the past decade naturally developed into this new restructuring, which today comes to fruition in a tangible way through the launch of the improved website which will gradually be extended to all communication resources: online, offline, social channels, brochures, videos, etc.
Regarding the new features introduced with this redesigning, what is immediately evident is the introduction of two stronger color indicators to represent the two product lines in a distinct, yet integrated and consistent way: “acid yellow” for the Racing line and “bright red” for the Rental line. These two colors are complemented by the classic corporate color palette (“green, red, white and black”).
The website pyramid of extensive content allows users to go on a comprehensive and immersive journey through the world of TBKART, which starts from historical notes, goes through a description of the company, showing how it deals with the international karting market today and arrives at the Racing Team Division. All without neglecting the precise description of the products and services offered by the company, divided between Kart Racing and Kart Rental. Furthermore, the points of contact with the company itself are always evident: from the prevalent sales network to the extensive list of tracks that use TBKART fleets. Additionally, the new digital portal allows users to interact directly with the company through specific contact forms.
